Think Different

At Cleartrip we had our Typography day. Where everyone was working on something related to typefaces. It's like a product detox day where we just design to explore the creative side. Because in 2017, as in-house Product designers, you don't get to work with various typefaces every month. You are married to few typefaces that are used in your mobile and web applications. 

*ahem* SF and Roboto

I decided to make a poster related to something I like and appreciate, something I constantly see and get inspired from, the people. 

This quote is one my favourites from Apple Marketing. This was part of the rebranding when Steve Jobs came back to Apple in 1997. One of the quotes that always helped me when I was stuck both in creative/personal space. 

Poster set in Lora and Avenir.